The Perfect Brief
A 40th birthday branding request. I started with dopamine-heavy, Gen Z aesthetics (don’t ask why). Then the client said:
“You know that scene in Master and Margarita where they welcome guests at the grand ball? I want that feeling.”
Say no more. Instantly, I saw the name, the symbols, the forms, the colors. With event organizers bringing it to life, the celebration became a full-blown brand experience.
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Idea generator — Brand strategist — Brand designer — Graphic designer — Copywriter
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Concept — Naming — Branding — Visual strategy — Visual design — Creative writing — Creative management
THE SLOGAN
Gyvenam vieną kartą, o ne kem
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Gyvenam vieną kartą, o ne kem •
It started with the invitation.
KETURINULIS (FourZero) was born from the IT mind of mine. Everything fell into place: a high-end invitation and a chic copy.
