Rebuilding Engineer
Before rebranding, a solid brand strategy was essential. Working closely with the owner, I dug deep—conducting an extensive questionnaire to truly understand their vision. Engineer was rethought from the ground up, transforming from a grey, technical electrical engineering brand into a bold and brave Hero.
Brand design was done by Aidas Šumskas.
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Brand strategist
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Strategic research — Brand archetype — Positioning — Vision, mission & values — Communication — Tone of Voice
Values
Fearless reliability
We deliver reliable and consistent results on time, solving challenges with confidence to ensure our clients can depend on us for high-quality solutions, every time.
Excellent collaboration
We build long-term partnerships through honest collaboration, ensuring every project at every stage benefits from trust, communication, and shared expertise, both with clients and within our teams.
Purposeful speed
We move with purpose, prioritizing efficiency to provide fast, effective solutions that meet our clients’ needs without compromising quality ir safety.
Hassle-free process
We ensure smooth, hassle-free installation, handling every detail to deliver projects efficiently and with minimal disruption to our clients.
Tone of voice
As the Hero-Sage archetype suggests, our tone of voice is wise and professional, reflecting both expertise and self-confidence. We communicate with assurance, demonstrating reliability while maintaining a client-centric, hassle-free approach. Working with us is straightforward yet structured, ensuring deadlines are met every time. Whether through conversation or reading our materials, interacting with us should be easy, professional, and convincing, reinforcing the hassle-free experience we provide for our clients.
